Privacy Policy

This Privacy Policy describes how Anthony's Coal Fired Pizza ("we," "us," "our," or the "Company") collects, uses, discloses, retains, and protects the personal information of visitors and customers who interact with our website located at acfp-food.click (the "Website"), our mobile applications, and any other services, features, or content we offer (collectively, the "Services"). We are committed to protecting your privacy and handling your personal data in an open and transparent manner consistent with applicable United States federal and state privacy laws.

Please read this Privacy Policy carefully before using our Services. By accessing or using our Website and Services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with the practices described in this policy, please do not use our Services.

For any questions or concerns regarding this Privacy Policy, please contact us at:

1. Scope of This Privacy Policy

This Privacy Policy applies to all personal information collected by Anthony's Coal Fired Pizza through:

• Our website at acfp-food.click and any subdomains thereof;
• Online food ordering platforms, loyalty programs, and reservation systems we operate;
• Email communications, newsletters, and promotional materials;
• Social media accounts and interactions;
• In-store interactions where digital data collection occurs (e.g., Wi-Fi sign-ins, loyalty card registrations); and
• Any other means by which you interact with our business digitally or electronically.

This policy does not apply to third-party websites, services, or applications, even if they are linked from our Website. We encourage you to review the privacy policies of any third-party platforms you visit.

2. Information We Collect

We collect various types of information in connection with the Services we provide. The categories of personal information we may collect include:

2.1 Personal Information You Provide Directly

When you interact with us voluntarily, we may collect the following categories of personal information:

2.2 Information Collected Automatically

When you visit our Website or use our digital Services, we automatically collect certain technical and usage information through cookies, web beacons, pixel tags, and similar tracking technologies:

• Device Information: IP address, device type, operating system, browser type and version, device identifiers, screen resolution, and language settings.
• Usage Data: Pages viewed, links clicked, time spent on pages, referring website URLs, search queries entered on our site, and navigation paths throughout our Website.
• Location Data: General geographic location derived from your IP address, or more precise location information if you grant permission through your device settings.
• Log Data: Server log files that record activity on our Website, including access times, page requests, and error logs.
• Cookie and Tracking Technology Data: Information stored in cookies, local storage, and session storage on your device. Please see Section 8 for more details on our cookie practices.

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social Media Platforms: If you connect your social media account or log in using a social media single sign-on feature, we may receive profile information from that platform in accordance with your privacy settings there.
• Third-Party Delivery Partners: Information shared by third-party food delivery platforms through which you place orders for our food.
• Marketing Partners and Data Brokers: Demographic information, interests, or behavioral data from advertising and marketing partners to help us better understand and reach our audience.
• Review Platforms: Information from review aggregators or rating platforms where you have publicly posted reviews about our restaurant.
• Analytics Providers: Aggregated or de-identified usage analytics from analytics service providers.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

3.1 Providing and Managing Our Services

• Processing and fulfilling your food orders, reservations, and catering requests;
• Creating and managing your user account or loyalty program membership;
• Processing payments and issuing receipts or order confirmations;
• Communicating with you about your orders, reservations, or customer service inquiries;
• Delivering loyalty rewards, promotions, and discount codes you have earned or requested.

3.2 Improving Our Services and Operations

• Analyzing usage patterns and trends to improve the functionality, content, and user experience of our Website;
• Conducting market research and analyzing customer preferences to improve our menu, service offerings, and restaurant operations;
• Training and quality assurance for our customer service team;
• Diagnosing technical issues and maintaining the security and integrity of our systems.

3.3 Marketing and Advertising

• Sending you promotional emails, text messages, or push notifications about new menu items, special offers, events, and updates, subject to your communication preferences;
• Displaying targeted advertisements on our Website and on third-party platforms based on your interests and browsing behavior;
• Conducting surveys, contests, sweepstakes, and other promotional activities;
• Personalizing your experience on our Website by displaying content relevant to your preferences and order history.

You may opt out of receiving marketing communications at any time by clicking the "unsubscribe" link in any email we send, replying "STOP" to any text message, or contacting us at [email protected].

3.4 Legal Compliance and Safety

• Complying with applicable federal, state, and local laws and regulations;
• Responding to legal requests, court orders, subpoenas, or governmental inquiries;
• Protecting the rights, property, and safety of Anthony's Coal Fired Pizza, our customers, and the public;
• Detecting, investigating, and preventing fraudulent transactions, unauthorized access, and other illegal activities;
• Enforcing our Terms of Service and other agreements.

3.5 Business Transactions

In the event that Anthony's Coal Fired Pizza is involved in a merger, acquisition, reorganization, sale of assets, or bankruptcy proceeding, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Website before your personal information is transferred and becomes subject to a different privacy policy.

4. Legal Basis for Processing Your Information

While specific legal basis requirements are primarily associated with the European data protection framework, we note the following justifications under applicable U.S. law for our data processing activities:

• Contractual Necessity: Processing necessary to fulfill your orders, manage your account, and provide the Services you have requested.
• Legitimate Business Interests: Processing for purposes such as fraud prevention, improving our services, internal analytics, and direct marketing, where these interests are not overridden by your privacy rights.
• Legal Obligation: Processing necessary to comply with applicable laws and regulations, including tax, food safety, and consumer protection laws.
• Consent: Where required by law, we will obtain your consent before collecting, using, or sharing your personal information for specific purposes, such as certain marketing communications.

5. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for monetary compensation. However, we may share your personal information with the following categories of recipients for the purposes described in this Privacy Policy:

5.1 Service Providers and Business Partners

We engage trusted third-party companies and individuals to perform functions on our behalf and to help us provide, improve, and promote our Services. These service providers have access to personal information only as necessary to perform their specific functions and are contractually obligated not to use it for other purposes. Categories of service providers include:

• Payment processing companies (e.g., credit card processors, digital wallet providers);
• Online ordering and point-of-sale system providers;
• Cloud hosting and data storage providers;
• Email and SMS marketing platform providers;
• Customer relationship management (CRM) software providers;
• Web analytics and performance monitoring providers;
• Delivery logistics and third-party delivery service providers;
• Loyalty program management platforms;
• Customer support and helpdesk software providers;
• Advertising networks and social media platforms for targeted advertising.

5.2 Affiliated Companies

We may share your personal information with our parent company, subsidiaries, and affiliated entities for purposes consistent with this Privacy Policy, including for providing you with the Services, improving our business operations, and marketing.

5.3 Legal and Regulatory Disclosures

We may disclose your personal information to government authorities, law enforcement agencies, regulators, or other third parties when:

• Required to do so by applicable law or regulation;
• Responding to a valid legal process, including subpoenas, court orders, or search warrants;
• Necessary to establish, exercise, or defend legal claims;
• Necessary to protect the vital interests of any person, including matters of public safety or health.

5.4 Business Transfers

As described in Section 3.5, your personal information may be shared in connection with a merger, acquisition, restructuring, or sale of all or substantially all of our business assets.

5.5 With Your Consent

We may share your personal information with third parties in additional ways not described in this policy when you have given your explicit consent to such sharing.

6. Data Security

Anthony's Coal Fired Pizza takes the security of your personal information seriously. We implement a variety of technical, administrative, and physical safeguards designed to protect your personal information from unauthorized access, use, disclosure, alteration, and destruction. Our security measures include:

• Encryption: We use industry-standard Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our Website. Payment card information is encrypted and processed through PCI DSS-compliant payment processors.
• Access Controls: Access to personal information is restricted to authorized personnel who have a legitimate need to access it in order to perform their job functions. We enforce role-based access controls and require strong password policies.
• Data Minimization: We collect only the personal information that is reasonably necessary to fulfill the purposes outlined in this Privacy Policy.
• Vendor Due Diligence: We conduct security assessments of our third-party service providers and require them to maintain appropriate security measures through contractual data processing agreements.
• Regular Security Reviews: We conduct periodic reviews and assessments of our security practices, systems, and infrastructure.
• Employee Training: Our employees who handle personal information receive training on data privacy and security best practices.
• Incident Response: We maintain an incident response plan to address potential data breaches promptly and notify affected individuals and relevant authorities as required by applicable law.

Despite our best efforts, no security system is completely impenetrable. We cannot guarantee the absolute security of your personal information. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you as required by applicable federal and state breach notification laws, including those of the state in which the breach occurred.

7. Data Retention

We retain your personal information for as long as is necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law. Our general retention criteria are:

After the applicable retention period expires, we will securely delete or anonymize your personal information in accordance with our data retention and disposal procedures. Anonymized data that can no longer be linked to you may be retained for longer periods for analytical and research purposes.

8. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance your experience, analyze usage patterns, and deliver targeted advertising. Cookies are small data files placed on your device when you visit a website.

8.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the operation of our Website, including maintaining your session, enabling secure log-in, and supporting shopping cart functionality.
• Performance and Analytics Cookies: Allow us to understand how visitors interact with our Website by collecting and reporting information about usage, such as which pages are visited most often and any error messages. We use services such as Google Analytics for this purpose.
• Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferences, language settings, and order history.
• Targeting and Advertising Cookies: Used to deliver advertisements relevant to your interests and to measure the effectiveness of advertising campaigns. These cookies track your browsing habits across websites.

8.2 Managing Your Cookie Preferences

You have the right to accept or reject non-essential cookies. You can manage your cookie preferences through our cookie consent banner displayed upon your first visit to our Website. Additionally, most web browsers allow you to control cookies through their settings. Please note that disabling certain cookies may affect the functionality of our Website.

To opt out of Google Analytics tracking, you may use the Google Analytics Opt-Out Browser Add-On. To opt out of interest-based advertising, you may visit the Network Advertising Initiative Opt-Out page or the Digital Advertising Alliance Opt-Out page.

9. Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information. We are committed to honoring these rights to the extent required by applicable law.

9.1 General Rights Available to All Users

• Right to Access: You have the right to request a copy of the personal information we hold about you.
• Right to Correction: You have the right to request that we correct inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You have the right to request that we delete your personal information, subject to certain legal exceptions (e.g., when we are required to retain data for legal compliance).
• Right to Opt Out of Marketing: You have the right to opt out of receiving marketing communications from us at any time.
• Right to Data Portability: You have the right to receive a copy of your personal information in a structured, commonly used, machine-readable format.

9.2 California Residents — CCPA/CPRA Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), effective January 1, 2023:

• Right to Know: The right to know what personal information we collect, use, disclose, share, and sell about you, including the categories and specific pieces of personal information.
• Right to Delete: The right to request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Correct: The right to request correction of inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale/Sharing: The right to opt out of the "sale" or "sharing" of your personal information to or with third parties. To exercise this right, please contact us at [email protected] with the subject line "Do Not Sell or Share My Personal Information."
• Right to Limit Use of Sensitive Personal Information: The right to limit the use and disclosure of sensitive personal information to only what is necessary to perform the Services you have requested.
• Right to Non-Discrimination: You have the right not to be discriminated against for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide a different level of quality of goods or services as a result of exercising your privacy rights.

To submit a verifiable consumer request under the CCPA/CPRA, please contact us using the information in Section 12 below. We will respond to your request within 45 days of receipt, with a possible extension of an additional 45 days when reasonably necessary, provided we notify you of the extension within the initial 45-day period.

9.3 Other State Privacy Rights

Residents of other states, including but not limited to Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and Texas (TDPSA), may also have specific privacy rights under their respective state laws. We are committed to honoring applicable state privacy rights. Please contact us at [email protected] to exercise your rights under applicable state law.

9.4 How to Exercise Your Rights

To exercise any of the rights described in this section, please submit a request by:

• Emailing us at [email protected] with the subject line "Privacy Rights Request"; or
• Visiting our Website at acfp-food.click and using our privacy request form.

We may need to verify your identity before processing your request. Verification may involve asking you to confirm personal information we already have on file. You may designate an authorized agent to submit a request on your behalf; we may require proof of the agent's authorization and verification of your identity.

10. Children's Privacy

Our Services are intended for adults and are not directed to children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete such information from our records.

Certain features of our Services, including the ability to place orders and participate in our loyalty program, are available only to individuals who are 18 years of age or older. By using these features, you represent and warrant that you are at least 18 years old.

If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information without your consent, please contact us immediately at [email protected] so that we can take appropriate action. We comply with the Children's Online Privacy Protection Act (COPPA) and take our obligations under this law seriously.

11. International Data Transfers

Anthony's Coal Fired Pizza is based in the United States, and we process and store personal information primarily in the United States. If you are accessing our Services from outside the United States, please be aware that your personal information may be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your country of residence.

We may also use service providers located outside the United States to support our operations. In such cases, we take appropriate steps to ensure that your personal information is protected in a manner consistent with applicable U.S. privacy laws and with the standards described in this Privacy Policy, including through the use of contractual data protection agreements with our international service providers.

By using our Services, you consent to the transfer of your personal information to the United States and to countries where our service providers are located. If you have concerns about international data transfers, please contact us at [email protected].

12. Compliance with the FTC Act and Consumer Protection Laws

Anthony's Coal Fired Pizza operates in compliance with the Federal Trade Commission Act (FTC Act), which prohibits unfair or deceptive acts or practices in or affecting commerce. Our privacy practices are designed to be fair, transparent, and consistent with the promises made in this Privacy Policy. We do not engage in deceptive data collection or use practices.

We also comply with the CAN-SPAM Act for commercial email communications and the Telephone Consumer Protection Act (TCPA) for text message marketing. You may opt out of such communications at any time as described in Section 3.3.

13. Third-Party Links and Services

Our Website may contain links to third-party websites, social media platforms, food delivery services, and other external resources. These third-party sites have their own privacy policies that govern how they collect, use, and protect your personal information. We are not responsible for the privacy practices or content of any third-party websites or services. We encourage you to review the privacy policies of any third-party sites you visit before providing them with your personal information.

14. Social Media and User-Generated Content

If you interact with us on social media platforms (such as Facebook, Instagram, Twitter/X, or TikTok), those platforms may collect and use your personal information in accordance with their own privacy policies. We may receive information from social media platforms about your engagement with our content, such as likes, shares, and comments.

If you submit reviews, testimonials, photos, or other user-generated content to our Website or social media channels, please be aware that this content may be publicly visible. Do not include sensitive personal information in any content you post publicly.

15. How to File a Complaint

If you believe that we have not handled your personal information in accordance with this Privacy Policy or applicable law, we encourage you to contact us first so that we can address your concern:

If you are not satisfied with our response, or if you believe we are processing your personal information in violation of applicable law, you have the right to file a complaint with the appropriate data protection or consumer protection authority:

15.1 Federal Level

• Federal Trade Commission (FTC): You may file a complaint with the FTC regarding unfair or deceptive business practices, including privacy-related concerns, at www.ftc.gov/complaint or by calling 1-877-FTC-HELP (1-877-382-4357).

15.2 State Level (California)

• California Privacy Protection Agency (CPPA): California residents may file a complaint with the California Privacy Protection Agency, which enforces the CCPA/CPRA, at cppa.ca.gov.
• California Attorney General: You may also file a complaint with the California Attorney General's Office at oag.ca.gov.

15.3 Other States

Residents of other states may file complaints with their respective state attorneys general or state consumer protection agencies. Contact information for each state's relevant authority is available on your state government's official website.

16. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, applicable laws, or for other operational, legal, or regulatory reasons. When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy and, where required by law or where the changes are material, we will provide you with notice via email or a prominent banner on our Website.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information. Your continued use of our Services after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please do not hesitate to contact our privacy team:

We are committed to working with you to resolve any concerns about your privacy and to ensuring that your personal information is handled responsibly and in accordance with applicable law.